We don't redesign on instinct. We audit your website first — technically, visually, for SEO, and for AI search visibility — then we redesign and fix what the data proves is broken.
Every redesign starts with a comprehensive audit across four dimensions. We find every issue, score it by severity, and rank fixes by their impact on your business before we touch a single pixel. Get yours free →
The invisible layer that determines whether search engines can find you and whether users wait or leave.
What users see, feel, and do on your site — and whether it moves them toward the action you need.
How well Google understands, trusts, and ranks your website — and what's preventing better positions.
Whether AI tools like ChatGPT, Perplexity, and Gemini cite, reference, or recommend your business.
Every redesign project follows the same four-phase process. You know exactly what's happening, why every change is being made, and what the result will be before we publish anything.
We run the complete four-dimension audit on your existing site. Every issue is documented, severity-scored, and ranked by its impact on business outcomes. You receive the full audit report before any work begins — this becomes the design brief.
Using the audit findings as the design brief, we redesign every page with evidence-based decisions. New UI is designed in Figma and validated as an interactive prototype. Nothing is built until you approve the designs.
We rebuild the site with clean, efficient code — resolving every technical issue from the audit. SEO implementations, structured data, performance optimisations, and AEO enhancements are all built in from the start, not added as an afterthought.
We manage the launch, DNS configuration, and any redirects needed. After launch, we re-run the full audit and produce a before vs. after comparison report across all four dimensions — showing you exactly what improved and by how much.
Most agencies redesign on gut feel — new colours, new fonts, new hero image. The result looks better but converts the same or worse, because the real problems were never identified.
AEO alone makes this critical — if your website isn't structured for AI-driven search, you're invisible to a growing portion of your potential customers who now discover businesses through ChatGPT and Perplexity rather than Google. Most agencies have no idea this dimension even exists.
Indicative improvements from typical projects. Your audit report will show exactly what's possible for your specific website across all four dimensions.
Average Lighthouse improvement after technical rebuild and Core Web Vitals optimisation
Average reduction after UX redesign, CTA improvement, and conversion flow restructuring
Average increase in citation frequency across ChatGPT, Perplexity, and Google AI Overview
Average improvement across on-page SEO, meta tags, schema, and crawlability
Average improvement in mobile usability and Core Web Vitals mobile scoring
Every change tracked, documented, and evidenced in the post-launch comparison report
We analyse your existing website across all four dimensions — Technical, Design, SEO, and AEO — and deliver a detailed report for free. That report becomes the foundation of your redesign brief.