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The following technical issues were identified during the crawl and structural analysis. These problems affect reliability, page speed, and search engine performance.
A featured listing on the homepage contains a malformed URL, resulting in a 404 error page. This is one of the most prominent sections on the site.
A prospective client clicks featured content and lands on an error page. This immediately destroys credibility and most visitors will leave without converting.
The About page is accessible at two URLs without a canonical tag, causing search engines to treat them as competing pages with duplicate content.
Link equity is split, reducing rankings and making it harder for prospects to find you by name.
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We don't send you a generic score card. Every issue is named, explained in plain English, and matched with a specific fix — benchmarked against your industry.
Technical Audit
A deep crawl of your site's underlying infrastructure to find everything that slows you down or breaks the experience.
- Core Web Vitals & page speed (LCP, CLS, FID)
- Broken links, redirect chains & 404 errors
- Mobile responsiveness & viewport issues
- HTTPS, security headers & SSL configuration
- Duplicate content & canonical tag errors
- Render-blocking resources & bloated HTML
Design & UX Review
We evaluate your site against current design standards and your industry's user expectations — the things that make visitors stay or leave.
- Visual hierarchy & first-impression clarity
- CTA placement, copy & conversion flow
- Brand consistency across all pages
- Navigation clarity & information architecture
- Trust signals: testimonials, logos, credentials
- Industry benchmark comparison
SEO Audit
A thorough review of every on-page and structural signal that determines where you rank — and why you might not be ranking higher.
- Title tags, meta descriptions & heading hierarchy
- Keyword targeting & content relevance signals
- Internal linking structure & crawl depth
- Structured data / schema markup
- Image optimisation & alt text coverage
- Sitemap & robots.txt configuration
AEO — AI Search Visibility
Answer Engine Optimisation is the new frontier. We assess how visible and citable your site is to AI-driven search platforms.
- Visibility in ChatGPT, Perplexity & Gemini results
- FAQ & Q&A content coverage for direct answers
- Entity clarity — does AI understand who you are?
- Structured data for featured snippets & AI panels
- E-E-A-T signals: expertise, authority, trust
- Citation-worthiness of your content
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- Named & branded to your website — not a template
- Every issue explained in plain English with a numbered fix
- Benchmarked against competitors in your specific industry
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Website Audit Report
yourwebsite.com · Industry: Real Estate & Property · March 2026
The following technical issues were identified during the crawl and structural analysis. These problems directly affect reliability, page speed, and search engine performance.
A featured listing contains a malformed URL, resulting in a 404 error. This is displayed prominently on the homepage.
Visitors land on an error page, destroying credibility and trust immediately.
The homepage lacks a clear primary CTA above the fold. Visitors have no obvious next step within the first 5 seconds.
No client logos, testimonials, or credentials visible on the homepage — reducing buyer confidence.
Pages render correctly on mobile viewports with no visible overflow or layout breaking.
3 different font weights and 2 mismatched button styles detected across inner pages.
14 of 22 pages have no meta description, reducing click-through rates from search results.
No structured data detected. Search engines cannot generate rich result previews.
Your website is not currently cited by ChatGPT, Perplexity, or Google Gemini when users ask questions related to your service area. Key missing elements include: structured FAQ content, entity clarity, and E-E-A-T signals. Recommendations are provided in Section 4.
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Our guarantee: Your report will be specific to your website, not a generic checklist. Every issue will include an explanation and a concrete recommendation. If we don't find at least 5 actionable improvements, we'll tell you your site is in great shape.